Blog Article Written By: Ray Attiyah, Chief Innovation Officer

Have you ever had a great idea, an idea so remarkable that it had you dreaming of being the next Mark Zuckerberg before you even wrote it down? I’ll bet you have. From my experiences in the business world, innovative ideas come in all shapes and sizes, but most eventually get disregarded as impossible – and all they will ever become is a passing thought.

Innovation is a process, one that is less about the product than it is about the implementation of the idea. Think about the Snuggie, an idea so incredibly simple it bordered on ridiculous. But the idea was only the first step. The implementation that followed made the product innovative. From production, to distribution, to the marketing sensation that followed, the Snuggie turned out to be a great success.

So ask yourself, what blanket with arm holes is lying dormant in your mind?

Please click on the link to read our thought leadership article: Innovation for Successful Businesses Expands Beyond the Products.